Rolando Corona

Senior Data Scientist

Oaxaca, Mexico rolandocx@gmail.com LinkedIn Español

Senior Data Scientist focused on building analytics products that enable data-driven decision-making. Experienced in developing predictive models and delivering end-to-end solutions, from data preparation to deployment. Recognized for adaptability, leadership, and effective collaboration within international cross-functional teams.

Experience

Senior Data Scientist — HP
2021 – 2026
  • Designed and analyzed pre–post experiments to measure the impact of marketing initiatives and support investment decisions.
  • Developed Bayesian optimization models to recommend marketing budget allocation across multiple channels and product portfolios in the U.S.
  • Led the development of a simulation platform integrating 20+ predictive models — defining the product backlog, coordinating an agile team, and delivering a decision-support tool for marketing budget optimization.
  • Contributed to the design of a centralized model registry for version control and deployment management.
Data Scientist — Tecnológico de Monterrey
2020
  • Upgraded the student churn framework by replacing logistic regression models with advanced ML classification algorithms, significantly improving prediction accuracy.
  • Built an NLP pipeline for sentiment analysis on student reviews, automating the identification of institutional areas of opportunity from survey feedback.

Education

Master in Statistical Computing
Mathematics Research Center (CIMAT), Mexico
2018 – 2020
Bachelor of Science in Mathematics
National Autonomous University of Mexico (UNAM), Mexico
2011 – 2018

Skills

Programming
R, Python, SQL, Git
Modeling
Regression, Classification, A/B Testing, Clustering, NLP
Platforms & Visualization
Databricks, Posit, Power BI, Tableau, ggplot2
Agile Methodologies
Scrum, Kanban (Team Kanban Practitioner)